With the beginning of a new year I thought it timely to suggest my top five marketing New Year resolutions for 2009:
- ROI, ROI, ROI! There may be some great sounding marketing tools coming out this year, just remember that the only thing that matters with a marketing campaign is that you make more money than you spend!
- Stay true to your brand’s mission. Do you remember the reason you launched your company? Return to your roots and your clients / customers will thank you for it.
- Create Raving Fans out of your customers. This can be accomplished by obsessively executing on what advertise.
- Work ON your business instead of IN your business. It’s easy to get caught up in the fast to day issues of your company. However to truly develop your business into a thriving organization you will have to develop looking term strategies that fuel innovation and growth.
- Always remember to not sweat the small stuff, and then remind yourself that it’s all small stuff.
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