http://financeblog.vcorpservices.com/2008/09/03/know-your-online-consumer/ Your Information Source for: Real Estate, Accounting, and Small Businesses Wed, 21 Jul 2010 05:59:26 -0700 http://wordpress.org/?v=2.8.4 hourly 1 http://financeblog.vcorpservices.com/2008/09/03/know-your-online-consumer/comment-page-1/#comment-23 http://instantpracticebuilder.com Sat, 20 Sep 2008 12:19:21 +0000 http://financeblog.vcorpservices.com/?p=53#comment-23 The big two in the payroll business have spent many years convincing accountants that it is easier and more profitable to refer their payroll clients rather than to perform the service in-house. More than 80% of their marketing dollars are geared toward keeping accountants convinced that there is no profit in processing payroll at the local level, while they build billion dollar revenue streams and make hundreds of millions of dollars. Look at the PayChex annual 10-K and see where they make a 40% net profit year-in and year-out on a billion dollars in revenue The big two in the payroll business have spent many years convincing accountants that it is easier and more profitable to refer their payroll clients rather than to perform the service in-house. More than 80% of their marketing dollars are geared toward keeping accountants convinced that there is no profit in processing payroll at the local level, while they build billion dollar revenue streams and make hundreds of millions of dollars. Look at the PayChex annual 10-K and see where they make a 40% net profit year-in and year-out on a billion dollars in revenue

]]> http://financeblog.vcorpservices.com/2008/09/03/know-your-online-consumer/comment-page-1/#comment-22 http://instantpracticebuilder.com Sat, 20 Sep 2008 12:18:40 +0000 http://financeblog.vcorpservices.com/?p=53#comment-22 One of the trickiest aspects of practice building is the process of gaining a reputation as a knowledgeable expert. And, as you've undoubtedly heard, it's also the single most important thing you can do to attract quality, profitable, clients. The more you are recognized and requested, the better the quality of the clients will be that you attract � and the more you can increase your fees. One of the trickiest aspects of practice building is the process of gaining a reputation as a knowledgeable expert. And, as you’ve undoubtedly heard, it’s also the single most important thing you can do to attract quality, profitable, clients. The more you are recognized and requested, the better the quality of the clients will be that you attract � and the more you can increase your fees.

]]> http://financeblog.vcorpservices.com/2008/09/03/know-your-online-consumer/comment-page-1/#comment-21 http://instantpracticebuilder.com Sat, 20 Sep 2008 12:18:01 +0000 http://financeblog.vcorpservices.com/?p=53#comment-21 The challenge for most practitioners is having the time to develop speeches, lesson plans for small business coaching, creating press releases, writing articles and newsletters, and producing books for publishing, along with having a system for updating these materials on a regular basis and keeping them current. So, the secret is to The challenge for most practitioners is having the time to develop speeches, lesson plans for small business coaching, creating press releases, writing articles and newsletters, and producing books for publishing, along with having a system for updating these materials on a regular basis and keeping them current. So, the secret is to

]]>